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Business Success Keys
By
Paul Barrs
(About
The Author)
OK, so you have
read the marketing books about how to get traffic to your
site and you've used some or all of what you've learnt. But
what happens when they visit your site. Maybe they go on your
mailing list, if you have one, maybe they buy or maybe they
do nothing at all and never return.
Industry statistics
indicate the average web site converts a maximum of 1% of
visitors to customers. That's not many when you consider how
much work you have to do to get them to your site.
Imagine if you
could increase your conversion ratio from 1% to 2 %, that's
100% increase in your revenue or to 5%, which is a
500% increase in your revenue with no extra marketing costs.
What are the tricks
to increase your visitor to customer buying ratio without
spending megabucks on sophisticated CRM (customer relationship
management) solutions.
The e-commerce
industry is awash with new services and hype about eCRM and
vCRM. IDC Worldwide estimated that by 2003, US$90 billion
would be spent on CRM initiatives for the very purpose of
increasing visitor to customer ratio's.
This report is
about helping you to understand and implement the secrets
of converting visitors to customers without spending megabucks.
It makes you aware of the simple steps you can take to make
your web business profitable. Here is a small sample of some
of the tricks you will learn:
- How to use free
research techniques to create customer focus
- How to choose
the most appropriate Internet Business model to prepare
for customers
- How to choose
the features for your web site that make it customer focused
- How to constantly
mould your web site into customer focus using low cost profiling
tools
- How to build
profiled email addresses from your web site
- How to use low
cost services to drive targeted traffic to your site;
- How to use online
giveaways to create customers not freeloaders
- What are the
typical hot buttons for an Internet customers
- How to build
credibility into your site to get visitors in a buying mood;
- The customer
friendly design elements ignored by most web sites;
- How to use interactivity
to create repeat customers;
- How to use
automated product fulfillment to get customers now;
- How to increase
your price and make it sound like a bargain;
- How to use premiums
and guarantees to get visitors to your order from;
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P.S. Please
Don't Order this product if you're looking for a fat book
full of fluff. What you'll get is a mini manual
of high quality information that is written by an e-commerce
industry expert Peter Kearney, who has put all these methods
into practice. Peter Kearney has had successes and failures
in e-commerce and has been fortunate enough to have created
a multi-million dollar web business from his home office.
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